Survey existing franchisees and identify who are your top, mid and poor performing franchisees and why.

Ensure your "Attraction Strategy" is correct and that you are using the right tools and the right messaging to attract more Top Performing franchisees.

Develop new, dynamic methods of attracting the right profile while "alienating" those you don't want.

Re-train the franchises sales and operations and training staff on the best techniques for communicating with the ideal profile of franchisee.

Re-launch your franchise sales efforts using the new methodology.