HOW IT WORKS
STEP ONE - ASSUMPTION 1
Skills & Core Competencies occur in all businesses.
We believe any business is comprised of three basic Skills and Competencies. A franchisor cannot assume their franchisees are going to be proficient in all three.
Actually, someone who is proficient in all three of the skills generally does not buy a franchise. They would probably go into business on their own.
STEP ONE - ASSUMPTION 2
Values and Behavior are critical
In addition to the core skills and competencies every Franchisor should understand an individual’s value system and behavior as it relates to business ownership.
We have been successful in categorizing human behavior into four distinct behavioral profiles. Every person has every profile but it is the dominant and subordinate profiles that drive an individual especially as it relates to business and franchise ownership.
STEP ONE - ASSUMPTION 3
Franchisor Organizational Structure and STAGE OF GROWTH
Every franchise company goes through predictable stages of growth and evolution. Our proprietary organizational model identifies which stage of growth a franchise company has evolved into. We created this model in 1986 and then used it 1988, 1989 and 1990 as the basis of the Franchise Gold 100 Ranking we developed exclusively for SUCCESS Magazine.
Some of the profiles do better with different franchise companies and it is not because of the business model but because of the culture and structure of the franchisor.
Each stage has its own strengths and weaknesses. As a company evolves from one stage to another there are a unique set of crisis that occur which the company must learn to accommodate.
Franchising should not occur in Stages One, Two, or Four.
The goal, therefore, of any franchise company is to become a Stage Three organization.
We will identify the Stage of Growth any particular franchise candidate does best with.
STEP ONE - PROCESS
Survey your existing franchisees and create a segmentation model based on who your Top, Mid and Poor performing franchisees are. The segmentation model is based upon a company’s own determination of what is a “Top Performer.”
We will identify who your franchisees are and what the ideal franchisee profile is for your specific business model and franchise offering.
Through our on-line, web-based profiling tool we score and identify an individual’s dominant and subordinate profiles. The survey takes less than six minutes to complete and the answers appear, in your own secure landing page on our portal, within 2 – 3 seconds from the time the applicant clicks on SEND.
The scores are presented to you in a graph form so you can quickly and visually compare them to the scores of your own Top Performers.
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