HOW IT WORKS

Review Current "Attraction Strategy"
Ensure your "Attraction Strategy" is correct and that you are using the right tools and the right messaging to attract more Top Performing franchisees.

STEP TWO - PROCESS

Review current franchise marketing material

We believe any business is comprised of three basic Skills and Competencies. A franchisor cannot assume their franchisees are going to be proficient in all three.

Actually, someone who is proficient in all three of the skills generally does not buy a franchise. They would probably go into business on their own.

Once the determination, of your Top Performer profile, has been made we will review your current franchise marketing, recruitment and communication tools and related messaging. We want to learn if you are attracting the right profile of franchisee candidate.

This includes the words, colors and tonality you are using in your franchise sales and recruitment materials.

Specifically, we will review your:

  • Franchise advertisements, including internet portals,
  • Franchise brochure and other related communication tools,
  • Web site(s),
  • Letters and correspondence,
  • Sales scripts,
  • Telephone presentations,
  • Public relations campaigns,
  • And anything else related to franchise sales.